CASE STUDIES

Growth is rarely a volume problem. It is almost always a constraint problem.

Here is what happens when the right constraint is identified and resolved.

9 Figures IN REVENUE IMPACT SUPPORTED

Context
Global commerce program supporting sellers expanding internationally. Adoption intent was high. Revenue lift was not.

The Problem
Expansion was positioned as an opportunity, not as a risk-reduction lever. Sellers did not clearly see the economic upside relative to the operational complexity. Messaging emphasized features, not behavioral triggers.

What we did

  • The strategy shifted from volume-based promotion to constraint-led positioning.

  • We reframed expansion around avoided loss and concrete upside.

  • The value narrative was rebuilt around measurable seller outcomes.

  • Execution aligned across channel messaging, onboarding flows, and program incentives.

Outcomes

  • 9 figures in incremental expansion revenue unlocked through clearer value articulation and behavioral alignment

  • 500 SMBs and startups impacted

41% Increase in onboarding completion

Context:

Within Amazon Global Selling, onboarding drop-off limited the ability of SMB sellers to expand internationally.

The Problem:

Sellers entered the flow, but complexity surfaced too early, creating friction before value was clear.

What we did

We simplified onboarding and aligned the experience to how sellers evaluate global expansion.

Outcomes

  • 41% increase in onboarding completion, driving increased activated sellers and associated revenue

  • 34% reduction in time to first successful listing, accelerating revenue realization for new sellers

1100 bps reduction in negative customer impact from Payment Disruptions

Context + Problem

Within Amazon Payments, payment disruptions risked customer trust and conversion across multiple regions.

What we did

We designed phased messaging, aligned cross-functional execution, and guided customers through alternative payment paths.

Outcomes

  • Reduced customer impact by 1100 bps in Singapore and 273 bps in Australia

  • Maintained checkout conversion by redirecting customers to alternative payment methods

Insight coverage increase from 12% to 86%

Context + Problem

Within Amazon Payments, only 12% of customer contacts were being synthesized, limiting visibility into true customer pain points.

What we did

We implemented NLP-driven analysis to scale insight generation and quantify issue magnitude.

Outcomes

  • Increased insight coverage from 12% to 86%

  • Enabled prioritization across 18 product initiatives

57% YoY increase to global selling page traffic

Context + Problem

Within Amazon Global Selling, SMB adoption was constrained by unclear and fragmented value communication.

What I did

We rebuilt the value proposition and aligned the experience to seller decision-making needs.

Outcomes

  • 57% YoY increase in traffic to global selling pages

  • Increased engagement and conversion from sellers exploring international expansion

10.2 Million in incremental revenue

Context + Problem

Within Amazon Payments, customer hesitation around security created friction at the moment of transaction.

What we did

We ran site-wide experimentation to test and scale high-performing security messaging, reinforcing trust at critical decision points.

Outcomes

  • Scaled security messaging across key surfaces, increasing successful transaction rates

  • Drove 10.2 million in incremental revenue through improved conversion tied to reduced security hesitation

2.2 Million new customer acquired

Context + Problem

Within Amazon Payments, large segments of customers in LATAM lacked access to traditional payment methods.

What we did

We enabled local payment options including digital wallets, Pix, and cash, aligning the experience to how customers transact in these markets.

Outcomes

  • Acquired 2.2MM new customers by enabling access to local payment methods

  • Unlocked significant new revenue by expanding access to previously excluded, cash-preferred populations

millions in incremental revenue

Context + Problem

For Dreampairs, expansion into new international markets was constrained by taxes, logistics complexity, and operational uncertainty.

What we did

We identified and removed key structural barriers, enabling a scalable path to global expansion.

Outcomes

  • Expanded into multiple international markets, unlocking millions in incremental revenue

  • Reduced operational friction across taxes and logistics, accelerating speed to market