CASE STUDIES

PROOF

Growth is rarely a volume problem. It is almost always a constraint problem.

Here is what happens when the right constraint is identified and resolved.

❋ Seven figures in expansion revenue unlocked

Constraint-led positioning and behavior-aligned expansion strategy drove measurable international revenue lift across global commerce programs for over 500 SMBs and startups on Amazon

❋ 57% YoY traffic growth under budget pressure

Noise removed. One decisive metric aligned. Execution re-centered around behavioral drivers of adoption.

❋ +80% to goal in year one for alternative payments launch

2.2MM+ customers activated through GTM built around trust, motivation, and decision-moment triggers.

❋ Insight coverage scaled from 12% to 86%

18 product decisions influenced, tied to an estimated $320MM NPV through structured insight operationalization.

The Pattern

When teams converge on the wrong initiative, growth stalls.
When teams converge on the right constraint, value unlocks.

INSPIRE exists to make that convergence deliberate, measurable, and repeatable.

Proof in Practice

Seven Figures in Expansion Revenue Unlocked

Context
Global commerce program supporting sellers expanding internationally. Adoption intent was high. Revenue lift was not.

The Constraint
Expansion was positioned as an opportunity, not as a risk-reduction lever. Sellers did not clearly see the economic upside relative to the operational complexity. Messaging emphasized features, not behavioral triggers.

What Changed
The strategy shifted from volume-based promotion to constraint-led positioning.

We reframed expansion around avoided loss and concrete upside.

The value narrative was rebuilt around measurable seller outcomes.
Execution aligned across channel messaging, onboarding flows, and program incentives.

Outcome
Seven figures in incremental expansion revenue unlocked through clearer value articulation and behavioral alignment for 500 SMBs and startups.

57% YoY Traffic Growth Under Budget Constraints

Context
Global selling acquisition program facing tightened budgets and competing internal priorities.

The Constraint
Teams were optimizing across too many initiatives simultaneously. Measurement lacked convergence. Traffic growth was diluted by misaligned execution.

What Changed
We identified the single performance metric that most influenced downstream activation.

Resources were reallocated toward the highest behavioral leverage channel.
Campaign messaging was simplified and aligned to customer motivation rather than feature promotion.
Internal reporting was standardized around one decisive growth KPI.

Outcome
57% YoY traffic growth despite budget pressure, achieved through focus rather than expansion of effort.

+80% to Goal on Alternative Payment Launch

Context
Launch of a new alternative payment method in Brazil within a mature ecosystem.

The Constraint
Payment behavior switching carries trust friction and habit resistance. Awareness alone would not drive adoption.

What Changed
The GTM strategy centered on decision-moment psychology rather than product explanation.

Campaign execution emphasized trust signals, social proof, and contextual timing.

Channel sequencing aligned to behavioral readiness rather than volume reach.
Internal teams aligned around adoption as behavior change, not impressions delivered.

Outcome
+80% to goal in year one.
2.2MM+ customers activated through behavior-led execution.

$320MM Modeled Value Through Insight Operationalization

Context
Product organization lacked reliable insight coverage to confidently guide roadmap prioritization.

The Constraint
Signal fragmentation. Teams operated on partial data and anecdotal feedback. High-value decisions lacked structured backing.

What Changed
Insight coverage increased from 12% to 86% through structured data integration and disciplined signal mapping.

Customer input was translated into decision-ready narratives.
18 major product decisions were influenced by quantified customer impact modeling.

Leadership aligned around measurable NPV impact instead of surface metrics.

Outcome
An estimated $320MM in modeled value influenced by clearer insight operationalization and disciplined decision framing